AI for Marketing and PR
Experts from the reputation agency Topface Media tell us how you can use the capabilities of artificial intelligence to optimize marketing strategies and public relations work.Productivity remains a priority in business. Reducing the volume of man-hours and saving or increasing the efficiency of employees by freeing them from routine tasks - now any company can achieve this with the help of artificial intelligence.
Fundamentals of Artificial Intelligence
Definition and principles of operation of artificial intelligence
Artificial intelligence is intelligent machines that are capable of performing operations characteristic of human intelligence. It is also a branch of computer science that studies such machines.
For artificial intelligence to work, a number of principles must be followed, the main ones being:
access to data. With its help, AI learns and makes decisions.
Using machine learning algorithms.
Computing power of the system.
Adaptability to new conditions and requirements.
The difference between artificial intelligence and machine learning and deep learning
Machine learning is a part of AI. Machine social media marketing service learning devices analyze new information in the context of historical data using algorithms and offer conclusions and predictions. At the same time, commands are not coded manually - the machine is trained so that it can then solve the problem on its own.
Deep learning is a part of machine learning. These algorithms do not need to be trained by a person. They use prepared, labeled data for this.
To put it simply: artificial intelligence is engaged in finding solutions to problems by imitating a person. And machine learning is a human-guided process when algorithms are trained to solve problems on their own by analyzing big data.
Types of Artificial Intelligence
Currently, there are 4 types of AI:
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Reactive AI cannot store and form memories and reacts only to current conditions. An example is a chess supercomputer.
AI with limited memory is able to remember past experience and use it further to make decisions. An example is a driverless car.
AI, based on the theory of mind, understands human emotions and intentions. Such systems are currently continuing to develop actively, and they are promising for use in the PR and marketing industries.
This type of AI will be able to recognize the mental state, beliefs, and desires of people.
Self-aware AI is able to recognize its own thoughts and feelings. Its creation is a matter of the future. Such AI is planned to be used in the fields of security and robotics.
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