You can always upgrade later. Not Doing A/B Testing on Landing Pages
All this is not possible unless you offer them something to get their email. Yet, most Japanese companies at kind of shy in this area, miss out on all these opportunities by not capturing the user’s email address. So don’t be shy about asking the user for their email address in return for something help. Things like a downloadable report are a great way to build and good email list. Using Sliders on Home Page Sliders AKA “Slideshows”, or when the main screen slides from image to image every couple of seconds, are a popular technique used by Japanese companies to showcase their products or services. It can solve a lot of internal issues like the competition between internal teams for “screen real estate” at the top of the homepage.And everyone like to showcase their range of products to the st time visitor. Don’t do it. Please cons Guangdong Mobile Number List ider these issues with Sliders. Sliders distract users from your goal. It’s hard for users to Scroll too slow, don’t see images. Slows homepage down. All images need to load before web page can load. Not Using Marketing Automation Marketing Automation MA is a fantastic tool for nursing your customers along the road to purchasing your products. It is also an excellent opportunity to segment your customers, make the right offer to the right at the right time, and an opportunity to up sell existing customers.
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All these things are fantastic opportunities for Japanese businesses, but most Japanese SMBs don’t do it. Opportunity missed. Using Too Expensive MA Software For those Japanese companies that do use MA. Many of them buy expensive packages from major makers. These packages cost , Yen per year or more. This is unfortunate. Right now you can get similar functionality from services like Active Campaign $/month, Drip free, Mautic Open source. If you are not using overly complex MA techniques, chances are you are wasting your money. Save yourself some money, and get the campaigns started right now. A/B is an effective technique for trying different messages, different offers, different background images and more. You should always be A/B testing to see what message resonates with your customers. Companies like Google and Amazon have succeeded online via AB testing.
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