ask yourself some questions
Welcome to the Weber family.Bias alert: I kind of want this. My husband and I love summer, and we love burgers. But we’re urban apartment dwellers with no space for a BBQ.The product description for this grill speaks to the target market (me!) by expressing how its main features address my need for a grill that can squeeze into a tiny Feature Benefit“Sleek…two-burnergrill built for small spaces” “The perfect size to grill up a couple of burgers for everyone in the family”“Convenient side .For placing serving trays”“Packed with features”Welcome to Belarus Mobile Number List the Weber family”See how the copy addresses the same primary buyer need multiple times? They’re well aware that my main concern when shopping for a grill is its size, and that if I’m not convinced that the grill will fit in my space and do a good job, I won’t buy it. The product description repeats that the grill is small and has side serving trays (features) to maximize my small space while making enough food for everyone (benefit).And see the last example, in italics.
https://www.asiadata.co.uk/wp-content/uploads/2024/02/Belarus-Mobile-Number-List.png
The copywriter also knows that I have both practical needs and emotional ones. In this case, they’re assuming that, like many other urban millennials, I grew up in a suburban environment and desire a neighborhood-like community. Welcoming me into the Weber family if I purchase the grill fills that desire—a compelling benefit, if an abstract one.️ Free guide download >> PPC 101: Complete Guide to Google AdsHow to turn your features into benefitsTo get started writing features and benefits for your products.
頁:
[1]