Doorways pages are pages created to rank

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High quality, original and search engine optimized content is essential for your SEO and influences how close you can get to the top positions in the SERPs. When you reuse content, you are not creating something unique and relevant to your audience. ADVERTISEMENT Copying can save time and money, but it also generates a lot of worthless pages that Google will associate with your brand. And that's not something that will benefit your SEO plan in the long term. So don't expect every variation of content you publish to rank well. Mueller reinforces this argument in the next section of his response: “ My guess is that, in many cases, you won't be providing much value by simply copying the existing article and changing some of the words in it.

From a strategic point of view, it would probably be more Telegram Number Data appropriate to write something unique and compelling for those topics or produce an article that covers some of these different variations. So, that's kind of from a strategic standpoint that I would recommend. But purely from a policy standpoint, I don't think there's anything specific about you taking individual articles and then making a bunch of copies of that. So, that's something where, from a purely practical point of view, it's up to you. But my recommendation is really to make fewer articles and focus on making them really good .” The case of doorway pages Before we address the last part of Mueller's response, let's put a few things into context.



Doorways pages are pages created to rank for similar search queries . They have no real value and only serve to take the user to the same destination. For example, let's say you want better results for your main page focused on tuxedo jackets. So, you create 20 different pages targeting search phrases like: Tuxedo jackets in Mexico City. Tuxedo jackets in Guadalajara. Tuxedo jackets in Querétaro. Their sole purpose is to rank high, acting as gateways to your home page. This, of course, is cheating and may result in penalties. And how does all this relate to the central theme of this post? Well, you may end up creating entry pages by accident if you are heavily copying your own content.