What are the advantages of linking GA4 with the GSC?

taniya12

A major advantage of Google products is their seamless integration with one another! Universal Analytics—GA4's predecessor—also offered the ability to create a GSC link.

The general advantage of linking both tools is that the data from Google Search, such as keywords and landing pages, is also available in Google Analytics after the linking. Overall, this means more data in one place—and more data is always good!

What is needed for successful linking?
To successfully connect the two tools, you should be logged in with your Google Account and have access to both tools. You need admin rights for both properties, i.e., GA4 and GSC.

If you can tick these boxes, nothing stands in your way!

How to link GA4 with the GSC – step by step
Linking the two tools doesn't take much time and can be done in just a few steps. To get egypt phone number data started right away, it's best to log in to both tools using the same Google account.

1. Settings
First, open Google Analytics 4 and go to "Administration." Go to the "Product Links" section. Then, at the very bottom, click on "Search Console Linking."


You will now be taken to the page where the links to the GSC are listed. If no links exist yet, the overview should be empty.
Click the blue "Link" button to start the process.


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SubmSelect the property
new screen will open. First, click the "Select Accounts" button. You'll then see all the GSC properties you have access to with your Google account. From the overview, select the property you want to link to GA4 and confirm by clicking "Confirm