What is Neuro Marketing? How to Use It in SEO Studies?

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Neuromarketing is a marketing concept that investigates how the decisions people make are related to their emotions and the effectiveness of emotions in marketing. Based on this, neuro marketing; It is applied in product design, preparation and development of promotions and advertisements, pricing of services and products, and development of point of sale and consumer experience. Companies working on neuromarketing are seriously involved in market research. It is known that companies working on this subject are effective in measuring the impact of advertisements, promotions and new products on the consumer. The impact on the consumer directly affects purchasing. It has been scientifically proven that some colors, images, pricing and even point-of-sale designs encourage consumers to buy the product or service.

Before neuromarketing methods are implemented, research is conducted on the potential customer base of the product. For this, functional magnetic resonance imaging (fMRI) and (EEG) methods are often preferred. In this method, magnetic imaging is performed on the Marketing List potential customer and his reaction to the product and service is measured. The reaction of the potential customer profile, who is the subject, to the sounds and visuals is measured. In addition, the change in blood flow rate is determined when receiving information about the product or service. All the data obtained is collected in one pot to determine what potential customers will enjoy more. In this way, improvements are made on products and services and presented to the market, and products with high potential to be purchased are obtained. The price of functional magnetic resonance imaging devices is high.



Therefore, it is not suitable for small businesses. It is also a device that causes trouble for the subjects. Due to these effects, it is known as the neuromarketing method that large companies generally use by making serious investments. The electroencephalography method used in the field of neuromarketing has lower costs than the functional magnetic resonance imaging method. In this method, a title that is visually similar to the title used to read thoughts in science fiction movies is used. Electrical changes that occur in the brain as a result of a person's reaction to products and services are measured. Although it cannot achieve results as successful as the functional magnetic resonance imaging method, it is preferred by many businesses because it requires lower investment costs.