How do I identify top business intent keywords for my business

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When building a list of product keywords, it's important to understand the difference between leads and product searches. For example, if someone is looking for a lawyer, they don't want to "buy" it, they want to hire one. This means that even though the potential customer is a so-called hot customer and there is a high probability that they will use your services, they still need to contact your business directly to explain their situation. For these reasons, the keyword "best" is considered the most powerful product keyword for service-based businesses. On the other hand, product searches can be completed entirely online with a single focus on a specific product, so product keywords such as "affordable" and "cheapest" are considered the most useful keywords.


They are also very competitive. Why are commercial keywords Mauritania Email List more valuable than high volume keywords? Some businesses spend hundreds of thousands of dollars to maximize their visibility. There's nothing wrong with this and that's great, increasing site traffic is always a good thing, but if the vast majority of your website visitors aren't buying your products, you need to rethink your approach. Usually, except for special cases (eg ad-supported sites like BuzzFeed), high-traffic keywords aren't worth much unless they drive conversions. This doesn't mean you shouldn't go for big keywords with less commercial intent, but it makes more sense to target these keywords with their inherent content? No matter what type of business you run or how much conversion revenue you expect, there are a few ways to identify the top business-intent keywords in your niche.



- Using AdWords Keyword Planner First, log into your AdWords account and go to Keyword Planner from the Tools tab. Then select "Search for new keyword and ad group idead" option from the available list. Use the AdWords Keyword Planner Now enter your product or service in the search field. After a few moments, you will be shown a graph of search volume trends, but you are looking for the Keyword ideas tab. Suggested keywords This is where you will come across a list of suggested keywords and here you can identify the top keywords with business intent according to your interests. - Using Google Analytics Another way you can determine which keywords are driving conversions is by using Google Analytics.