How to Sell on Facebook and Increase Your Profits

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Did you know that you can sell on Facebook? This is a very practical technique for those who want to establish their brand on the internet, but don't know where to start. After all, the social network brings you closer to customers and allows you to reach a wider audience.

Check out these tips to start boosting your sales!

Understand how to sell on Facebook
It is a fact that social networks can boost sales . Although they were off page seo service created to promote relationships between people via the internet, more and more companies have realized the importance of dominating these spaces to attract more customers and get closer to their audience.

In other words: learning how to sell on Facebook is a great way to not only create this bond with your followers, but also take advantage of this proximity to increase your revenue.




So, here’s what you need to do to get your business up and running on social media:

Create a page for your business
Of course, to learn how to sell on Facebook, you need to have your page ready. It is through this page that you will carry out all the necessary actions to make a profit.

The step by step is as follows:

profile type: when starting to create the page, you need to define whether it will be a business/brand or a community/public person;
basic information: add the company name, website, make a short presentation and contact details, such as telephone and/or email;
visual identity: to make your page have the brand identity, add a profile photo and a cover photo that have a logo, slogan or colors that match your business;
preferences: in the settings tab you can change some details according to what you like most, whether to segment your audience or to add accounts that are authorized to manage the page;
CTA buttons: options to follow, share, and more can be customized! If you prefer, you can create buttons to make calls, send emails or messages, among others.
That's it, now your page can start being used!

Create content and encourage engagement
Your audience won't magically appear to like your page. It's essential that you feed it with quality content so that people feel it's worth following you. To establish this digital presence, make original posts that are related to your company's thematic universe.

Additionally, use techniques to increase engagement:

Differentiated, interesting posts, with valuable information, etc., are perfect for generating more likes and shares;
asking questions and polls increases comments;
Responding to criticism, suggestions and questions both in the message box and to those who commented on posts shows that you are receptive and helpful.
Use groups and events to grow your audience
You can create a group aimed at people who work in your line of business, for example. Or even to share tips on how to use your product. The ideal thing to do is to think about the needs of your target audience and how a group with exclusive tips and content can help them.

Another very interesting feature is the events feature. You can use it to invite people to lectures, webinars, live broadcasts or even any type of meeting you want to promote.