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Pascal Wallisch, in a study published in the Journal of Vision , found that people who got up early in the morning were more likely to believe that the dress was illuminated by natural light, perceiving it as white and gold, and that "night owls" they saw the blue and black dress. Furthermore, individual perceptual variations are quite frequent, and we can attribute them to around million tiny cones found at the bottom of the eyeball, called photoreceptors, and which process colors differently depending on our DNA. We could go on and on, but it doesn't matter that the dress was actually blue and black, that it cost £ and that it made the brand even more famous.
What really matters is that we are different, and that we visually perceive the world differently. [AML]-quote-quotes- "We are led to see the world with different eyes: the same stimulus, the same product or the same communication can reach our brains in a different way." Perception-Dress seo expater bangladesh ltd Return to index Consumption and perception: an indissoluble bond The study of perception, or the brain mechanisms triggered by a sensory stimulus, is inextricably linked to the study of consumer psychology, and the example shown above confirms this very clearly. Anyone who searches for, chooses or purchases a product or service - the same product or service.

That they will then talk about, compare, share and experience - is inevitably influenced by the way they perceive the object in question and the meaning they attribute to it. Every day we are surrounded by myriads of visual, auditory, tactile, gustatory and olfactory information, and communication relating to consumption - be it a post on social networks or a menu displayed outside your restaurant - needs to be perceived, considered and then remembered . In this sea of stimuli that bombard our senses, everyone's perception cannot help but select what is really interesting for us, under penalty of cognitive overload.
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