As became clear in the previous

MimJannat89

If your target audience is really 'everyone' But what if your target audience is really 'everyone'? Creating content for everyone between the ages of and is impossible, because no resident is the same. The working father of a young family thinks completely differently about sustainability than a young person living at home, a retiree or an entrepreneur. You publish a message within this theme with these four different target groups on four different channels with x a different context and tone of voice.

Your target audience determines the channel, never your content. For example, a video about sustainable measures at home does not go on YouTube because it is a video, but: on Instagram for families with younger kids on Facebook for retirees not to the photo editor entrepreneur or young person living at home Structure is created immediately, because you make choices. Your target groups determine the social media channels. Never your content. And so youth, millennials, job seekers.



Families with young or older children, seniors, starters, entrepreneurs, administrators and the media all have a favorite channel. Agree, they can also be reached through other channels, but again: you only get structure by choosing. And you long for structure, right? Social media blocks. What if really all subjects are equally important? NOT publishing something on a channel is also a choice. I dare say: your strongest choice.  example: not every message is relevant for everyone. And therefore does not have to be 'just in case' on every channel. You already have dozens of important topics.