The solution? They integrated the CRM with the campaigns,

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For example, at ClickAge they break it down into specific tasks, assign responsibilities, with deadlines and key performance indicators (KPIs). This ensures that everyone involved understands their role and what is needed to achieve objectives. Action Plan Since the action plan focuses on the effective implementation of the strategy, it is time to detail the steps to follow, allocate resources and establish deadlines. It is crucial to establish a monitoring and evaluation system that allows progress to be monitored and timely adjustments made. The effectiveness of an action plan lies in its ability to be dynamic and adaptable.

Implementation and optimization This phase not only involves putting the plan into pra Job Function Email Database ctice, but also ensuring that it is continually optimized to achieve the best results. Efficiency and effectiveness in task execution, time management, and opportunity evaluation are essential to the success of a marketing strategy. The use of some tools is key in this phase. Using the concept of a task matrix, to categorize tasks according to importance and urgency, you can focus attention and resources on what will really drive results. Obviously, understanding and analyzing the opportunity cost helps to make more informed and strategic decisions, ensuring that the investment in digital marketing produces the maximum possible return.



Real case: How to use marketing methodology to adapt to the changing situation HC Expertise sought to increase the acquisition of potential customers (Leads), so ClickAge focused on optimizing the conversion rate (CR) of the website, along with attracting qualified traffic. However, in a second phase, they discovered that their increase in leads caused a decrease in their quality, so business closures did not increase in the same proportion.  targeting potential customers instead of focusing on leads. Thanks to this, they managed to generate proportional results and a great effect on the business' turnover. Monitoring, analysis and adjustment The process does not end when the digital marketing strategy is implemented. The monitoring, analysis and adjustment phase is crucial to understand the effectiveness of the strategy and make continuous improvements.