As we mentioned before

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For example, on our continent most countries speak the same language, however, communication is not the same. Even more so, if your goal is to generate proximity. A glocal brand must be present in the world , but make local people feel it as theirs. This is the great challenge of being glocal. Therefore, it is essential to develop communication that allows the public to identify with the brand. 2. Define what cannot change in local strategies As we mentioned before, finding balance can be difficult, since local teams must have some independence without abandoning the foundations of the brand.


Therefore, it is important to determine what cannot be modified when Gansu Mobile Number List adapting a strategy for the local market . In this way, the same parameter will be followed worldwide and there will be no problems creating a solid image that respects the characteristics of a certain audience. 3. Inspire feelings More and more consumers are looking for products or services that generate more than what they must fulfill. The emotional charge of a brand is essential to inspire positive feelings that contribute to the opportunities that the company can generate. However, it is important to be careful with the appeal. It is a tenuous line, but it is essential not to cross it.





The emotions that the brand must generate have to be natural and that can only be achieved if the company works on what is important to its audience. 4. Make consumers feel close to your brand One of the objectives of glocalization is to get closer to its consumers. Nowadays, the prioritization of the local is increasingly stronger and there are markets that are much more nationalistic than others, therefore, it is important to understand these peculiarities in order to reach an audience more easily and more effectively. Seeing a multinational brand value a local culture, "my local culture" has a strong impact.