Track download of a specific file

rigite2542@artg

All roads lead to Rome - even when it comes to conversion tracking: If you want to track the download of a file , there are basically three different options: Set up the URL call via Google Tag Manager and track it in Analytics {{Click URL}} Set up the click on the download button via Google Tag Manager and track it in Analytics {{Click Class}} Track the page view of the URL with the corresponding file directly in Analytics Which of these variants is right for you basically depends on the file type : Since a PDF file is usually opened in a new browser window with its own.

URL, here you can simply track the page view, similar to the conversion tracking of Special Data newsletter subscribers track the PDF file. I'll come back to this in a moment. This procedure is not possible when downloading programs, such as those with the file name extension “.exe”. In this case, it makes most sense for you to use variant 2 and measure the number of clicks on the download button. I recommend that you only allow one such conversion per session - otherwise a user could trigger several similar conversions and distort your results. I will explain to you in a later post how you can create the conversions mentioned using the Google Tag Manager.



So, to track the download of a PDF file, you create a new goal - as described above - and define the name, the goal ID and the group. Use “goal” again as the goal type. Set up a new goal Create a new goal in Google Analytics As shown in the next screenshot, enter the path of the PDF file as the destination . To do this, you can optionally set a value and a funnel. In this example, I don't need a funnel and I've already determined the value of the goal. Goal details PDF download Create goal details for downloading a PDF file By clicking on “Save” your goal is active. However, you should check whether everything really works.