But how will they actually appear

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This is important because the arguments you make and the story you tell in your case study will change depending on your goals. Who is the target audience for the case study? As with every piece of content you create, you need to define the type of buyer your case study is targeting. What industry do they belong to? What type of business? What is their position? What tasks do they need to perform and what problems do they face? Identifying the correct target audience is crucial, as the case study should enable the reader to identify the customers presented in it.


The customers presented in the case study should be similar to deutschland phone number the customers you are trying to attract. How will the case study be used? At what stage of the marketing funnel will this case study be presented to prospects? We’ve seen that case studies are very useful during the buying stage to encourage potential customers to take action.  How will they be included in leadership development programs? These questions will influence what information you include in your case study and how you present it to potential clients.




Choosing a Client as a Subject Once you have decided on the goals of your case study, your target audience, and how you will use it, you need to choose your ideal client to focus on. How do you find existing clients who meet all your criteria and agree to be the subject of a case study? Obviously, you need to focus first on customers who have a strong relationship with your company.