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Use your blog, landing pages, service pages, and other areas of the website to tell potential customers what you can do for them. 3. Push your content onto the fold A few years ago Above Floor was prime real estate for any website. We all wish all our main content was there. But as people develop banner blindness (ignoring banners at the top of a web page and scrolling directly down) and mobile devices replace desktop viewing, the above-the-floor obsession doesn't have the same power. However, you still cannot ignore this area. People typically look at the top third of the page for all the critical business details like the site name, URL, business logo, and main call-to-action button.

What you can do to make this area more useful to you is to add your contact information here as well, so high potential customers can call you as soon as they land on the website. 4. Rethink your keyword research and prioritize mid-tail keywords Everyone wants to attack Hong Kong Phone Number Data long-tail keywords because they are an opportunity to create in-depth, niche content without fighting for highly competitive keywords. However, this can quickly become limiting. On the other hand, mid-tail keywords give you more volume than niche long-tail phrases. For example, if you focus on 'workers' compensation lawyers Pennsylvania', you'll get a ton of related keywords to optimize for.



Answer The Public Image: Answer the Public What does it mean? You can create and optimize content that covers many of these, and in return, RankBrain will give you a boost in the SERPs when it sees that you have knowledge on many relevant topics that people are searching for. Admittedly, creating this type of content can be time-consuming and require a lot of effort, but writing a 2000-word in-depth guide as an expert is better than churning out low-quality 500-word fluff pieces that don't help you, your searchers, or the search engine. 5. Fill your title tag and description tag with emotions Copywriters and advertisers have known for a while that emotional language affects conversion rates .